What are Employee Benefits? Employee benefit is the term given to all the non-wage compensation provided by the organizations to their employees, along with their agreed salaries or wage rates. These benefits are not fixed and vary from organization to…
What is Brand Positioning? Brand positioning is simply a space that is unique in the mind of customers for your brand and products or services. It is strategized by the organizations in such a way that their positioning in the…
It’s quite challenging to conduct an effective survey with a high response rate. The first step is to decide on the appropriate survey questions. Since most survey makers offer templates with predefined questions to help you get started with the…
What is Sentiment Analysis? Sentiments are emotions and sentiment analysis as the name suggests is to analyze and determine the sentiment – positive, negative, or neutral, in a data set. The data set for sentiment analysis is mostly textual in…
When performing market research, it is neither practical nor realistic to interview or survey every person in your target audience. Nevertheless, you still require survey data that precisely depicts the opinions, convictions, or behavior of that larger group. So what…
Data cleaning is a requirement before analyzing the results obtained from your survey. So that you may make more informed decisions, it aids in getting the highest quality data available. Cleaning up survey data entails finding and eliminating responses from…
What is Field Research? There is data being collected all around the globe for different purposes of analysis and research work. This data collected can show us the trends in the area of research but if we need to dig…
What is research design? To document all the research work there is a proper format in which it is done. Research design makes it easy for the researcher to document all their work by combining different components of their research…
What is the customer journey map? The customer journey map is the accumulation of all the touch points where a customer interacts with your brand’s product or service before making a purchase. The focus of the customer journey is more…
What is brand awareness? It is simply the extent to which an audience is aware of a brand, its products, and its functioning. People can remember a brand based on their positive or negative experiences but when we talk about…
What is concept testing? Concept testing is essentially a method of evaluation that includes asking your customers about their view of the new product or innovation you are looking to make in an existing product. It is not necessarily done…
What is customer churn? Customer churn is the layman’s term for customer attrition which essentially tells businesses the rate at which customers are drifting away from being regular customers or remaining loyal to the business. Customer churn is when customers…
The phrase “feedback loop” refers to a strategy used in customer service to gather data on a customer’s interactions with a business in order to enhance both the experience for that specific customer and for customers in general. In this…
Due to the expense of finding, employing, and training a new employee as well as the necessity for current employees to work overtime until the business can fill the vacant job, over 70% of firms indicate that staff turnover has…
If you’ve ever taken a statistics course, the term “standard deviation” could frighten you. Thanks to Excel, calculating this statistic is much simpler than writing it down on paper since it can disclose details about datasets that averages cannot. Financial…
