This is a way to optimize marketing funnel. Gaining sales as a business and buying something as a customer involves different levels. By going through some processes can you sell something or the customer buys something. The amount of stress each person is at nowadays they need to manage their workload effectively. The workload of the team needs to be managed well.
What is a marketing funnel?
A marketing funnel is the customer’s journey of buying or subscribing to a product or service. Various stages are involved in making a purchase. It can be donated by a pyramid
- Awareness: At the first stage, the person is aware that a product exists and many can use it. For example, people are aware that there are electronic beaters.
- Need or want: After being aware of the product, gradually the desire for the product may rise. For example, an electronic beater is much easier to use and faster in comparison to normal beaters. So, the person may want to use the easy to use an alternative.
- Consideration: When the need for a certain product arises, he may consider getting the product. So, that is when he thinks about exploring the product or thinks about taking a step. In the case of the beater, he thinks to himself he wants to buy an electronic beater and thus thinks about the course of his action.
- Evaluation of action: After considering his need for the product, the individual acts on it. He visits the store where the product is sold and evaluates its performance. This is a crucial stage of the purchase. In this stage, the marketing tactics work most. He compares products, refers to other users or helpers to know the features of the product and its efficiency. The price, features, warranty, and all others fall in this stage. In the example, he compares different brands of beaters and maybe gives them a trial.
- Trustor final purchase: When the product Trust or final purchase: When the product successfully passes the above stages, then the customer makes a purchase and buys the product.
So, however short a procedure a purchase may seem to be, it actually has five steps.
How to optimize marketing funnel at every stage
You can use some tactics to influence the awareness, consideration and action stages of the marketing funnel to your advantage.
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1. Advertisements in every media
Advertising is the basic method of marketing. But advertising through almost every media is an impactful task. You cannot be sure that every consumer is present or has access to every media. Be it print media, social media or digital media. So, it is always safe to ensure that people can see you brand on all platforms. A person may not avail social media. So if you restrict yourself to only social media, you lose out on many customers. Advertisement is the method to stimulate the awareness stage.
2. Describe the product
Be it online or offline, you should provide a description of the product in details. You can mainly mention the features and specifications of the product. This could be in a website or in shopping sites with descriptions. From you website itself, the person can get better insights on the brand and its product. It can be a great source of information about the product and its utility. This method beneficial for the consideration stage and action stages as well. In both these stages, the customer seeks knowledge about the product. So, the best source is the sources from the business itself.
3. Surveys
Surveys are a great way to attract customers. You can enquire about problems and fixes with surveys. In this way, people get to know whether they may get these problems in the product. They may also want to express their grievances about some faults. Surveys are also a good way to build trust in the consideration stage. There is much additional knowledge that customers can gain as well. If you want to increase sales from surveys then the solution is right here.
4. Explain product usage
Once an individual thinks he knows all about the product and how to use it, he will be confident to buy it. It is best to post instructions as to how to use the product. These instructions should be easily understandable by anyone. You can also make video descriptions of its usage. Those are better representations and easier to understand for all.
5. Share experiences and customer reviews
One of the most important thing that customers look out for is customer reviews. They mainly tend to trust other customer reviews because those are original users. So, you should let them review your product and also make it available for everyone to see. While describing the features you may also mention some case studies or experiences of people. This creates a positive image on the buyers mind.
Conclusion to optimize marketing funnel
These tricks can be used to stimulate more and more sales for your business by influencing every stage of the marketing funnel. There may be some other genius tricks as well. Thank you for reading the entire article with utmost patience. Please do leave a comment down below and share with us your views regarding the topic. It would be great to hear from you. Feel free to offer any suggestions that you want to share with us. We will be absolutely delighted to hear your suggestions and improve our content. If you are having trouble with poor productivity at work from home. Then, we have a method to increase the productivity of work from home.
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